Feb 1, 2021

Cineplex Partners with The Black Academy in Celebration of Black History Month

Specially Curated Collection of Important Films Launches Today on the Cineplex Store and in Theatres

$1 from Every Purchase Will Go to The Black Academy During the Month of February

Toronto, ON, February 1, 2021 – Cineplex is proud to partner with The Black Academy in celebration of Black History Month. Throughout the month of February, a curated collection of over 100 films will be on offer to movie-lovers across Canada through the Cineplex Store .This collection of important films was curated to elevate Black history, artists and filmmakers and includes such titles as Harriet, Selma, 42, If Beale Street Could Talk and Race.

To foster opportunities for young and emerging Black talent in Canada’s entertainment industry, Cineplex will donate $1 from every transaction on the Cineplex Store in February to The Black Academy. Select titles will also be appearing on the big screen at Cineplex theatres this month in markets where it is permitted to operate, with $1 from every ticket going to The Black Academy as well.

“We are proud to support The Black Academy and to partner with them in the promotion and elevation of these important films during Black History Month,” said Sarah Van Lange, Executive Director of Communications, Community and Social Media, Cineplex. “Our team has long admired the work of Shamier Anderson and Stephan James and see a lot of opportunity to partner down the road to support their mission of breaking down barriers of discrimination and combating systemic racism in Canada through the arts.”

“We are grateful to Cineplex and movie fans across the country for this contribution to The Black Academy,” said Martha Hagos, Director of Operations, The Black Academy. “Partnerships such this one enable us to fund programming that elevates, educates, and celebrates Black talent in Canada.”

Created in consultation with The Black Academy, Cineplex’s Black History Month collection is a curated list of over 100 feature films some of which recognize significant historical contributions to Black history and the Civil Rights Movement. The entire collection elevates Black stories, artists, and filmmakers, allowing movie-lovers the opportunity to discover, learn, and celebrate these essential films.

About The Black Academy

Canadian actors, brothers, and Scarborough-natives Shamier Anderson and Stephan James co-founded The Black Academy to combat systemic racism in Canada. The Black Academy is dedicated to celebrating Black talent from across the country and inspiring generations to come through education, mentorship, and recognition. Anderson and James, in partnership with Insight Productions, will produce a nationally televised award show featuring award presentations, performances, and tributes, and showcasing Black talent from across Canada. A permanent, year-round, and national operation, The Black Academy is a division of the not-for-profit Building a Legacy in Acting, Cinema, and Knowledge (B.L.A.C.K) Canada. The division was launched in 2020 and is based in Toronto. www.BlackIsNow.com Instagram: @BLACKISNOWCANADA

About Cineplex

Cineplex (TSX: CGX) is a top-tier Canadian brand that operates in the film entertainment and content, amusement and leisure, and media sectors. As a leading entertainment and media company, Cineplex welcomes millions of guests annually through its circuit of theatres and location-based entertainment (“LBE”) venues across the country. In addition to being Canada’s largest and most innovative film exhibitor, Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media “CDM”) and amusement solutions (Player One Amusement Group “P1AG”). Additionally, Cineplex operates an LBE business through Canada’s newest destinations for ‘Eats & Entertainment’ (The Rec Room), and entertainment complexes specifically designed for teens and families (Playdium). Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.

For more information, please contact PressRoom@cineplex.com or:

Judy Lung

VP, Communications & Marketing

Touchwood PR

judy@touchwoodpr.com