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Since joining Touchwood PR in February 2018, Sam has worked on publicity and promotion campaigns for a variety of clients including Toronto Comicon, Cineplex, Gerry Dee and Ali Hassan, among others.  Hailing from the Prairies,​ Sam ​has a passion for music and live events, and loves tea, animals and the great outdoors​. She has a calm demeanour and counts bottle-slinging as a bartender as one of her hidden talents.


Sam Machan: Assistant

Sam is a graduate of Humber College's Bachelor of Public Relations Program and has a diploma in Entertainment Business Management from Metalworks Institute of Sound & Music Production. Prior to joining the team at Touchwood PR, Sam interned at eOne Music Canada and Corus Entertainment and worked as a freelance music publicist. 

She currently also dedicates her time as a volunteer on two annual event planning committees in Burlington and her hometown of Winnipeg, managing communications and backstage hospitality.


1. If you could trade places with one person for the day, who would it be?

Ooh, this is a tough one. The jury's still out on who I'd swap with, but if I could hang out with one person for the day, it'd probably be Dave Grohl or Robert Downey Jr.

2. What is the first thing you notice about people?

Physically, eyes and smile. I feel like you can tell a lot about someone just from how expressive they are with those features.

Besides that, I definitely pick up on genuine, friendly personalities before anything else. An outgoing, positive attitude and a kind demeanour are definitely worth noticing!

3. One thing you can't live without?

My golden retriever (fur child), Paisley. There's truly no better feeling than when you come home to a dog who's always SO excited to see you - whether it's been five minutes or all day - and who continues to shower you with love and affection even if you accidentally step on them. @paisley.the.golden on Instagram - I'm that dog mom.

4. Favourite movie quote:

I'm just going to generalize and say just about any quote from Pirates of the Caribbean: Curse of the Black Pearl...or Mean Girls, because I'm still trying to make Fetch happen. Not very profound or deeply thought-provoking, but just some clever comedic writing and A+ delivery in both films.

If this were TV, this section would be filled with Friends quotes...