Oct 23, 2019« Back to News
TOUCHWOOD PR APPOINTS INDUSTRY VETERAN JUDY LUNG TO NEWLY CREATED ROLE OF VICE PRESIDENT, COMMUNICATIONS & MARKETING
Leading arts & entertainment PR firm founded by Andréa Grau celebrates its 10th anniversary
TORONTO, October 23, 2019 – Andréa Grau, Founder & Owner of Touchwood PR, today announced the appointment of Judy Lung to Vice President, Communications & Marketing, effectively immediately. An industry veteran with nearly two decades of experience working in television, film, and digital media, Lung has led PR teams and campaigns for some of Canada’s leading arts & entertainment organizations including Corus Entertainment, Shaftesbury, TIFF, and the Academy of Canadian Cinema & Television. Lung joins Touchwood’s senior team led by Grau and Alma Parvizian, Managing Partner, and will play a key role in developing innovative PR strategies for the firm’s extensive client roster as well as ongoing business development.
“We are delighted to welcome Judy to the Touchwood PR team. She brings unparalleled expertise and experience from all areas of the entertainment industry and an impressive track record for building dynamic PR campaigns that meet business objectives and build brands,” said Andréa Grau. “As we celebrate ten years of passionately promoting and championing the arts and its creators, we are excited about developing our team and expanding our business in creative ways. Judy will be instrumental in ensuring ongoing success for our clients and for our growth as a company.”
“I am so proud to join Touchwood PR, truly the hardest-working team in the business. Andréa has built a PR company that is passionate about its work, that consistently delivers best-in-class campaigns for a wide range of clients, and has become an integral part of the arts & entertainment landscape in Canada and around the world. I have worked in every corner of this industry and am looking forward to bringing my experience and enthusiasm to a multitude of award-winning partners, projects, and audiences,” said Judy Lung.
Prior to joining Touchwood PR, Lung was Director, Communications & Marketing for TV/digital production company Shaftesbury where she led publicity, marketing, social media, live events, talent relations, corporate communications, and brand management for the company’s expansive roster of projects including #1 Canadian drama Murdoch Mysteries for CBC. Lung has also held roles at Global TV, Corus Entertainment, the Academy of Canadian Cinema & Television, TIFF, and Alliance Atlantis, and handled publicity for numerous film distributors and studios including MGM, Paramount, and Warner.