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Toronto, ON/Washington, D.C. - October 9, 2025 – Producers Julie Britow of Catalyst and Abby Greensfelder of Everywoman Studios are proud to share THE PINK PILL: SEX, DRUGS & WHO HAS CONTROL, the boundary-pushing and essential documentary by award-winning director Aisling Chin-Yee (No Ordinary Man, The Rest of Us, Plan B) is confirmed to have its world premiere at DOC NYC on Saturday, November 15. Sphere Abacus, handling global sales, will also be presenting the film to buyers at MIPCOM next week. Paramount+ is set to release the film in Canada in early 2026.
THE PINK PILL: SEX, DRUGS & WHO HAS CONTROL explores the fight to put women’s sexual health on equal footing in a medical system that has long overlooked their needs. At the center is entrepreneur Cindy Eckert, whose trademark pink and fearless determination made her a lightning rod in the battle to bring Addyi— which the media dubbed “female Viagra”—to market. Eckert confronted gender bias at the FDA head-on, ultimately winning approval in 2015 on the strength of science. Her victory, followed by a billion-dollar sale of Addyi, laid bare a double standard: while Viagra and more than twenty drugs for men were greenlit with ease, Eckert endured a decade of roadblocks, restrictions, and public attacks. The film expands beyond Eckert’s story to spotlight a new wave of doctors, scientists, and advocates challenging the medical establishment’s dismissal of female pleasure and demanding change, capturing a defining moment in the push for healthcare equality and bodily autonomy.
“I am thankful for the trust that I was given by the people I spoke to in the making of this film, and proud to spotlight those who challenge the inequity and systemic bias against women's and marginalized bodies' needs, especially in something as fundamental as sexual health," said Aisling Chin-Yee. "We hope the film sparks a powerful conversation about the urgent need for equitable healthcare."
“We are incredibly passionate about this film and for what we believe it can do for women’s sexual health, in particular. Our goal is for it to become essential viewing for anyone who cares about healthcare and gender equality,” said executive producers Julie Bristow, Abby Greensfelder and Knix Founder and President Joanna Griffiths. “Aisling did a wonderful job in building trust with the entrepreneurs, doctors, and activists who do this work every day and who wanted to share the story and frustrations of all the people whose lives are most affected by lack of proper sexual healthcare. Education is key in reshaping views and policies, and our hope is for this film to reach audiences across the globe, starting at DOC NYC.”
The film marks the first project from Docs for Change, a collaboration between Catalyst, the Toronto-based studio for woman-identifying creators, and Knix Fund, a philanthropic arm of the game-changing intimates brand Knix. Producers Julie Bristow, Abby Greensfelder and Knix Founder and President Joanna Griffiths will participate in a DOC NYC Industry panel on November 17 to discuss film financing in today’s day and age, and share examples of international co-productions and atypical funding models, asking what new partnerships can mean for creative freedom, financial stability, and the future vitality of nonfiction storytelling.
THE PINK PILL: SEX, DRUGS & WHO HAS CONTROL is produced by Catalyst and Everywoman Studios, with Sphere Media providing production services and Sphere Abacus handling global distribution. Executive producers are Julie Bristow, Abby Greensfelder, Vibika Bianchi, Joanna Griffiths and Aisling Chin-Yee.
About Catalyst:
Catalyst is a mission-driven, for-profit business dedicated to catalysing the creation of commercially viable content for an underserved global market by powering women creators and investing in their ideas. Catalyst partners with women creators and producers to advance their projects from inception through to the full monetisation of content. The company invests strategic, business and creative power in the best ideas, with the aim of ensuring they are realised. For more information about Catalyst, please visit https://www.catalystforcreators.com.
About Everywoman Studios:
Everywoman Studios is a full-service media company, dedicated to women-fueled content that can create positive cultural impact. Founded in 2019 by veteran producer Abby Greensfelder – creator of global hits such as "Say Yes to the Dress" and "The Last Alaskans," among others – Everywoman Studios currently has a range of non-fiction series and features in development and production across multiple networks and streamers. The company's first feature documentary, LFG – which chronicles the U.S. Women's National Soccer Team's fight for equal pay – premiered in 2021 at The Tribeca Film Festival before launching on HBO Max. The Emmy-nominated film is credited with helping the players achieve equal pay. Greensfelder and Everywoman also founded "Propelle," a content accelerator program for women producers and filmmakers. The first year's winning project, "Prisoner of the Prophet," is streaming now on Discovery+.
About Knix:
Founded by Joanna Griffiths in 2013, Knix is an industry leader in redefining intimates through innovation, inclusivity, and a commitment to breaking boundaries. From pioneering Leakproof underwear to revolutionizing wireless and underwire support, Knix challenges convention with thoughtfully engineered designs that blend function, comfort, and style. With a product range spanning bras, period-proof activewear, customizable shapewear, and everyday essentials available in an extensive size range, Knix continues to set new standards for how intimates should look, feel, and perform. For more information at Knix, please visit knix.com or follow @knix and @ktbyknix on social media.
Follow on Instagram @thepinkpillfilm
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