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Alma Parvizian

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Managing Partner

With nearly twenty years of experience in arts and communications, Alma is an accomplished PR professional recognized for her expertise in developing and executing strategic campaigns while working alongside industry leaders, creatives and media in Canada and internationally.  She brings passion, creativity, and diplomacy to every project and has collaborated with some of the industry’s most prominent organizations, including Netflix, Cineplex, TIFF, the Academy of Canadian Cinema & Television, Telefilm Canada, and the Canada Media Fund, among others.
Alma Parvizian: Managing Partner
Prior to joining Touchwood PR in 2011, Alma was an integral member of the Communications team at TIFF for six years, managing the Festival's press office as well as planning and executing publicity campaigns for major year-round initiatives including Sprockets Toronto International Film Festival for Children, Canada’s Top Ten and TIFF Cinematheque. Alma was also one of the key members of the Communications team responsible for planning, overseeing and executing the media strategies for the opening of TIFF Lightbox and its highly anticipated debut programming including Tim Burton, the first Museum of Modern Art (MoMA) exhibition to be presented in Toronto in over 20 years.
 

Alma contributes her expertise as a member of the City of Toronto’s Film, Television, and Digital Media Advisory Board.

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