Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Vice President

Barb has over 20 years’ experience in the entertainment industry, handling publicity, PR, marketing, strategy and corporate communications for both film and television. A leader of projects and teams both large and small, she’s helped bring to life hugely successful blockbuster film campaigns, A-list talent tours, immersive pop-up exhibits & activations. Since joining the Touchwood team in 2023, Barb has led and executed publicity & events for a number of clients including Netflix Canada, and managed talent tours and publicity for feature films Beau Is Afraid and Swan Song.

Barb Matheson: Vice President

Prior to joining Touchwood PR, Barb was the Canadian PR lead for Apple TV+ and spent nearly 10 years at Walt Disney Studios Canada where she created and directed the national publicity & promotions strategy for the Studio’s roster of films and home entertainment releases from Walt Disney Pictures, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Lucasfilm. This also entailed social media and experiential marketing efforts for some of the biggest film releases of all time, including Star Wars: The Force Awakens, Marvel’s The Avengers, Inside Out and Frozen, to name just a few. Previously she was a director of publicity & communications at Eone Films and Odeon Films. She began her career with CHUM Television working on programming publicity for Citytv, Star!, and later corporate communications for CHUM’s radio & television properties. In addition to her role at Touchwood PR, Barb is also co-owner of Toronto design agency, Coolab. 

Barb is a former committee member for the arts & culture organization Pioneering Women.

.